This innovation and investment should be protected from unscrupulous behaviour of other businesses making green claims without incurring the same costs. “Many businesses go to extraordinary lengths to make their processes, products and services more sustainable. Rickard said improving the veracity of environmental claims protects consumers and ensures competitive conduct in the market. “In looking at claims we are concerned about what the ordinary consumer will understand the claim to mean,” Rickard noted. This will include engaging with industry and producing guidance for businesses. “The ACCC is actively monitoring green claims in the market and will be considering what steps can be taken to improve their integrity. “Through the consumer law, the ACCC plays a part in this by ensuring that businesses tell the truth, but there will also be roles for standards bodies, certification schemes, industry and governments via policy reform,” she said. Rickard said making sustainability work for business and consumers requires a multi-pronged approach. “The ACCC won’t hesitate to take enforcement action where we see that consumers are being misled or deceived by green claims.” Where we have concerns, we will be asking businesses to substantiate their claims. “It is important that businesses can back up the claims they are making, whether through reliable scientific reports, transparent supply chain information, reputable third-party certification, or other forms of evidence. “Broad terms like ‘environmentally friendly’, ‘green’, or ‘sustainable’ have limited value and may mislead consumers, as they rarely provide enough information about what that exactly means in terms of the product or service consumers are considering purchasing. “Unfortunately, the ACCC is hearing growing concerns that some businesses are falsely promoting environmental or green credentials to capitalise on changing consumer preferences,” Rickard said in a speech to the Sydney Morning Herald Sustainability Summit this morning. This first appeared in the subscription newsletter CommsWire on 6 September 2022.Īustralian Competition and Consumer Commission Deputy Chair Delia Rickard said that the Commission is actively targeting ‘greenwashing’ this year, warning businesses who make false or misleading claims which undermine consumer trust and confidence in the market. The frequencies are widely supported by devices and provide immense potential to increase growth of 5G services. With three low bands combined, Radio 6646 will enhance both outdoor and indoor coverage for all mobile generations – 2G to 5G – as well as IoT. The new radio also supports the 700MHz band, which is expected to be one of the key spectrums for 5G SA deployments, where low bands extend the performance and reach of mid-band TDD. It will also increase the capacity of 5G networks, especially when combined with mid-band TDD over carrier aggregation and 5G standalone. Radio 6646 will expand the wide-area reach, outside-in coverage. With this latest innovation, service providers can scale up 5G Standalone deployments with new applications for consumers, enterprises, and mission-critical communications,” said Ericsson head of product area network David Hammarwall. This will simplify deployments and extend 5G coverage, starting in Europe. “Our new energy-efficient radio combines spectrum capabilities in an easy-to-install form factor. “Ericsson’s new Radio 6646 will offer a highly compact and flexible solution to expand 5G coverage in a very cost-efficient manner while being economical and sustainable – the footprint and energy consumption achieved are something we believe will be a powerful driver for 5G, and we look forward to the first deployments in Spain,” said Telefónica Spain RAN technology and support manager Vicente Abad. The 60% reduction in weight of the new triple-band, tri-sector radio will further help CSPs to minimise deployment costs, tower rent, as well as carbon footprint, Ericsson claims.
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